Experts knows that backlinks are the backbone of strong SEO. Every link from another website signals to Google that your content is credible and worth ranking higher. You cannot improve what you cannot see, which is why finding backlinks using Google Search is so important. We help businesses uncover and analyze the links that matter most At Postpack.Learn more about how topnotch backlinks boost SEO power in our complete guide. By understanding who links to your site and why, you can actually strengthen your online presence, boost strong visibility and build lasting authority.
Start reading this guide to discover the exact powerful strategies of find backlinks using google search. I will simply track backlinks and taking your SEO to the next level.
Why Tracking Backlinks Matters
Backlinks are not just numbers. They represent real and truly relationships and trust signals from other websites. find backlinks using google search make smarter SEO decisions. Here’s why keeping track of them is essential:
| Why Track Backlinks? | Benefit |
| See who mentions your brand | Helps you know which websites support or reference your content |
| Identify top-performing pages | Understand which content drives the most organic traffic |
| Spot harmful links | Protect your site from low-quality links that hurt SEO |
| Plan outreach & link-building | Gives clear direction for future campaigns |
According to SEO studies, most websites without backlinks struggle to rank or get consistent organic traffic.
How to Find Backlinks Using Google Search
The best and the smartest way to find accurate backlink data is through Google Search Console. Its a free tool provided by Google. It offers verified information straight from the search engine itself — not estimates from third-party software.
Step 1: Access Your Google Search Console
- Go to Google Search Console.
- Sign in using your Google account and add your website property if you haven’t already.
- Once verified, click “Links” on the left-hand menu.
This report will show all backlinks (external links) and internal links connected to your website.
Step 2: Understand the Link Report
Inside the Links section, you’ll find four main tables:
- Top linked pages (external) – Pages that receive the most backlinks.
- Top linking sites – Domains that link to your website the most.
- Top linking text – Common anchor text used by other sites.
- Top linked pages (internal) – Internal links within your own website.
You can export up to 100,000 backlinks for a deeper analysis, which helps you find both opportunities and issues quickly.
Step 3: Analyze Backlinks for a Single Page
- If you want to check backlinks for a particular page, scroll to Top linked pages (external) and click the page link.
- You’ll instantly see which websites link to that page and how often.
- This helps identify what type of content naturally attracts backlinks — useful for future content planning.
Step 4: Export and Review Your Backlink Data
Use the Export button on the top-right corner of your link report.
You can export:
- Latest links – Recently discovered backlinks.
- More sample links – A wider variety of backlinks from Google’s index.
Download the file into Google Sheets or Excel, then:
- Sort backlinks by domain authority.
- Filter them by anchor text or source.
- Remove duplicates or spammy links.
This gives you a clear picture of where your authority comes from — and what may need fixing.
External vs Internal Links
| Link Type | Description | Example |
| External Backlinks | Links from other websites pointing to yours | A blog linking to your product review |
| Internal Links | Links between your own web pages | Your homepage linking to your blog |
Both link types work together:
- External backlinks boost your authority.
- Internal links strengthen your site structure and user navigation.
A healthy mix of both helps Google understand your content’s importance and makes crawling more efficient.
Limitations You Should Know
While Google Search Console gives you the most authentic data, it does have a few limits:
- It shows samples of backlinks, not every single one.
- Nofollow links may appear but don’t pass ranking value.
- Data updates are not real-time; it can take days or weeks to refresh.
- Some non-indexed or deleted pages may not appear in reports.
How to Turn Backlink Data into SEO Growth
Once you’ve learned how to find backlinks using Google search, use all the gained information to guide smarter SEO decisions:
- Focus on top-performing pages that build similar content to attract more links.
- Disavow harmful backlinks that come from spammy sites.
- Reach out to websites already linking to you and build new collaborations.
- Diversify anchor text to keep your link profile natural.
- Add internal links to share authority across your key pages.
Frequently Asked Questions
My new backlinks aren’t showing up in Google Search Console. What’s the deal?
A bunch of my links vanished overnight. Should I panic?
Why does my Ahrefs report have thousands of links but Google only shows a few hundred?
I found some spammy, toxic links pointing to my site. Now what?
Is it bad to have the same site linking to me over and over?
Everyone talks about anchor text. What’s the real story?
Final Words
Learning to find backlinks using Google search is a smart and strategic move for every website owner. When you track who links to you, understand your most trusted pages, and handle bad links wisely, your SEO performance grows naturally.
Use these insights from Google Search Console to build stronger connections, improve your authority, and maintain a clean, high-quality backlink profile.
For professional help in backlink analysis or building an ethical link strategy, explore Postspack’s expert link-building services — designed to turn backlink data into lasting SEO success.
